Geniuslink vs Amazon OneLink
Updated November 2021
At first glance, it may seem that Amazon OneLink and Geniuslink do the same thing. Both are designed to localize your Amazon links for shoppers around the world. But dig a little deeper and you'll see how much more Geniuslink has to offer. The superior product matching accuracy and complete customization of your links distinguish Geniuslink as the better service, with additional coverage, features, and functionality that make the choice clear. But you don’t have to take our word for it.
| Geniuslink | Amazon OneLink | |
|---|---|---|
| Localization score (See report...) | 1,039 of 3,119 (118% better) | 477.5 of 3,119 |
| Correct Matches | 1,200 of 3119 (50.7% better) | 796 of 3119 |
| Bad Searches | 572 of 3,119 | 1034 of 3,119 (80% worse) |
| Incorrect Matches | 22 of 3,119 | 51 of 3,119 (131% worse) |
| Customization | ||
| Customize destinations | Yes | No |
| Localization visualization | Yes | Very limited |
| Coverage | ||
| Amazon storefronts supported | 19 | 13 |
| Link formats supported | 20 | 2 |
| Supports non-affiliate links | Yes | No |
| Localizes search-based links | Yes | No |
| Localizes bounties / landing pages | Yes | No |
| Supports ascsubtag | Yes | Yes |
| Other | ||
| Out-of-stock alerts | Yes | No |
| Supports other retailers | Yes | No |
| Country / Destination Reporting | Yes | No |
| Centrally manage Tracking IDs | Yes | No |
| Use multiple Amazon.com tracking IDs | Yes | Yes |
| Use multiple international tracking IDs | Yes | No |
| Prevents broken links (404's) | Yes | No |
| API | Yes | No |
Localization Accuracy
The whole point of using a link localization tool is to get your international visitors to the right product in their local Amazon storefront so they can easily buy. Doing this well can significantly increase your total commissions without any increase in your traffic, but using a sub-par service with low accuracy can actually drastically lower your commissions.
With this in mind, the first question you should ask when comparing Amazon link localization services is "Which one works best?"
Below are our findings and results of our testing the accuracy of Amazon L vs. Geniuslink (we highly encourage anyone who is equally as curious to do their own testing -- let us know if you have any questions on how to easily set up an accurate test!).
Link customization
Geniuslink gives you the tools to do exactly that. This is another major advantage of Geniuslink over OneLink.
However, with Geniuslink you can actually make adjustments to fine-tune how the link functions and completely customize the link for your varied audience. See our full step-by-step guide.
Coverage
There are three aspects of coverage to compare between OneLink and Geniuslink: supported link formats, storefronts, and link types.
Features
We’ve spent a decade building Geniuslink to be fully featured and to maximize your sales and commissions.
Real-world experiences
“On paper, it sounds like Geniuslink and Amazon OneLink are essentially the same thing, but in reality they are not. Geniuslink does a better job localizing.”
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